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| Editors: |
| Thanasi
(The GREEK) |
| Katherine
(atomicalex) |
| Jamie
(JazzMat) |
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| Writers: |
| Katherine
(atomicalex) |
| Rob
(rpaller) |
| Carl
(ckatkinson) |
| Ralf
(rtenke) |
| Kevin
(Sullie) |
| Chris
(TheJezter) |
| Tyler
(teknubic) |
| Tony
(cerev1) |
| Thanasi
(The GREEK) |
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Backseat
Driver Found by rpaller
June 29, 2004 |
Volkswagen
has used a clever advertising gimmick to lure
prospective car buyers into their showrooms with Drivers
Wanted™. They have even played with the
concept in more recent ads enticing viewers to Drive
It. You’ll Get It™. This is great for
audiences old enough to drive, but what about the
potential drivers that merely ride along in their
child safety seat?
Little does my son, Ian, or Volkswagen know, but he is
one of the first Backseat
Drivers Found. His obsession with Volkswagens
began slowly as he watched his uncle work on a 97 VW
GTI. It was a labor of love, blood, sweat, and the
occasional obscenity that slipped in Ian’s presence.
We didn’t know until Ian was nearly a year old that
he quietly learned the sound of an uncorked VR6 motor
as it approached from several hundred meters away, and
the unique shape of a MKIII GTI. As soon as he could
say the words “Doo” for his uncle Drew and
“car” that was all you would hear until either Ian
made it to the window or his uncle Drew walked in the
house.
In December 2003, it was time to make the next step in
the development of my Backseat Driver. I had spent
months reading up on Volkswagens over at VWVortex and
once I realized that a Passat would be a perfect
addition for a young family I found Club B5. It was
love at first sight. I had to have one. Just before
Christmas, Diane and I decided that it was time to
include a Volkswagen of our own in our stable. I will
admit, I was first tempted by a 1999 A4 Quattro but
she was already well on in life at 77,000 miles. Then
I found her, a CPO 1999 Satin Silver Passat. Within
three days I was signing the papers, satisfied that I
had finally joined the “club” and Ian had acquired
the title Backseat
Driver Found. Daddy’s car was now the
preferred method of travel to Oma’s and Opa’s.
When uncle Drew’s GTI was totaled after hitting a
patch of ice and sliding off the road this past
winter, Ian reminded us for months that “Doo’s car
owie” each time he saw a GTI. Each time a “bug”
goes past, he chimes in with “Daddy Bug” from the
back seat. Ian is also quick to spot Oma’s Jetta
variant, Daddy’s Passat, or Drew’s GTI in parking
lots or on roads across West Michigan.
Rest assured Volkswagen, this Backseat
Driver Found will become one of your Drivers
Wanted™ in 15 or so years. |
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